Apple revealed their New Watch Sport band in Italy

On Friday, Brand new colors for the Apple Watch Sport band emerged during an event in Italy.

Umberta Gnutti Beretta Posted to the Instagram account, the new Apple Watch Sport bands colors include red, yellow, light pink and one that appears to be either purple or dark blue.

At the same time, The reveal of the new styles came, Apple was in town to showcase its wearable at the Salone del Mobile event in Milan.

Several custom Apple Watch designs on the wrists of Tim Cook and some celebrities, but this is the first look we've had at an array of new band styles that may eventually be made available to the public.