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Wednesday, May 20, 2015

Asus chairman: Windows incorrectly platform for smartphones

Windows 10 - everywhere and on any device. This is what Satya Nadella new perefokusuyetsya Microsoft're shoot. Specifically, Microsoft wants Windows, 10 - in each iteration - works 1 billion units over the next two to three years.

Asus, the fifth largest PC maker, which began ZenFone 2 Android smartphone on Tuesday in North America, drink Microsoft Kool-Aid, though.



"The advantage of the performance of Windows, and entertainment at the same time," said Asus chairman Johnny Shih Mashable. "The advantage [of the window on phones] not many [in MoD and Android], frankly."

While Shea says, Microsoft is undergoing transformation under Nadella inside, he feels that there is enough good reason to support Windows 10 with mobile phones yet.

For Shea and Asus, skating, where there is a ton of potential customers - those who want a powerful smartphone and do not want to pay a bunch: Android.

According to IDC, sales of Android-communicator exceeded 289.1 million in Q4 2014, giving the mobile operating system from Google a 74.5% share of the smartphone market. For comparison, sales of Windows Phone paltry 10.7 million in Q4 2014, giving Microsoft a market share of 2.8%.

Notebooks, two-in-ones and better suited for desktop Windows, said Shi. "Screen size [10-inch Transformer Chi] big enough to be worth really work [multitasking]."

But that continuum, Windows 10, which automatically adapts to different screen sizes when connected to large screens? In 2015 release of Microsoft intended as though PowerPoint application can be expanded in close phone interface on additional options and menu navigation, the screen of the tablet and computer.

Continuum can help distinguish Windows 10 IU of Mobile and Android, and really bring the performance of Windows, but we will not know until the operating system does not start.

"I think it's achievable," said Shi, believing that it might be just what Microsoft needed.

Shea does not preclude supports Windows 10 mobile brand, but the sound of it, it's not high on the priority list of the company. Creating momentum for ZenFone 2 in North America.

Asus not only company trying to win the low end in North America. Startups like Oneplus, Huawei and Alcatel all sales ridiculously cheap smartphones fabulous off-contract price.

Both Oneplus one and Alcatel OneTouch Idol 3 winner for smartphones that cost $ 250 and $ 300, respectively.

Now Asus with ZenFone 2, which starts at $ 199 for shaking even more. As a company with almost no presence in smartphones North America plant a flag in the ground?

By focusing on the experience of fragmentation and competition with high performance characteristics.

"We always think about the experience first," said Shi Mashable. "Performance - we always want to have high performance."

Going from 2.3 GHz processor Intel Atom Z3580 processor and 4GB of RAM (model 299 $) 2 specification gives ZenFone increase above its competitors. Asus said processor 2.1x faster than phones in the same price range, most frequently system on a chip (SoC) designs based around the Cortex A53 okta-core processor in ARM.

Intel Atom processor also means web browsing, potentially 3.4x faster than devices with A53 chip.

Speaking Chi, it is very clear that he believes that ZenFone 2 will find success where a refusal Asus Padfone. Shi gentle voice, unlike the government excited, he always has when announcing the prices of products bearing experience. Everything was carefully considered in the second ZenFone

"You want to make very thin, but you also want to make it very beautiful and has many batteries," said Shi. "If all metal and everything is so thin, I think it will be very expensive. There's no free lunch. Physics."

So glad ZenPhone 2 as Shi is really about it too competitive challenges facing the company. Shi know ZenPhone 2 Asus will not put your phone on a map overnight. "I think it will still take time."

ZenFone 2 North American debut of the phone goes international success. The phone was released earlier this year in Asia and Europe, and has proven that hit. Asus does not break down exact figures for ZenFone 2 specifically, but he says he has put 10 million ZenFones (including first generation model) since April 2014.

If ZenPhone 2 sells well in North America - no matter how small or large, is - it paves the way for ZenFone 3, 4, 5, etc. Asus is "slowly but surely wins the race" strategy may seem modest, but it is clear the company is not fooling round. The company has people like Oneplus and Alcatel in his sights, and he comes to them - fast.

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